I am a very loyal Starbucks customer which is why I am shocked that I just found out about the amazing Starbucks app. The Starbucks app is a way to put your Starbucks card on your phone and reload the card from your debit card. Best part is that you get rewards for staying caffeinated. absolutely love the little stars that show up in your coffee cup! The move around when you shake your phone. It’s genius.
Starbucks has seemed to master the holiday season as well. Nothing is more exciting than the Red cups on November 8th. Starbucks didn’t forget Valentine’s Day either. Their heart themed cups were perfect. Starbucks is truly a marketing genius.
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| The Starbucks Logo |
Somehow they have managed to succeed in product placement (unintentionally) as well. The signature Starbucks cup has become a staple accessory to celebrities. It seems to go hand and hand with their Birkin and that is when you know a brand has succeeded.
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| Rachel Zoe, I will totally get your coffee if I can intern for you. |
The fact that a coffee brand has become a staple celebrity accessory truly shows the power of a brand. So get yourself a latte and reach for more stars.
Stay Fabulous,
xoxo
Kiki
