Fashionistas,
The Holiday24 is almost here. Do you believe it? After months of hype the eve of the collaboration is upon us. I must say I commend the advertising done for this collaboration. Both brands immediately embraced this idea and were able to come up with a combined logo for the campaign that held true to their brands as individuals and the ideology of the collaboration as well.
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| Source: PaperMag |
The Gift of Revenge spots during Revenge were a great way to add additional buzz about the collaboration. I also thought choosing to team up with Revenge was the perfect show for both brands and really honed in on the target audience of the Holiday24. Another genius move for the collaboration was the use of Karlie Kloss. Not only is Karlie Kloss totally the “it girl” right now but she is young, fun and so fashion fabulous. I can see a lot of the Holiday24 target audience finding her to be a powerful and persuasive face for the collection just by her ability to look so carefree and fun but so fabulous while doing so.
Yes, You can find me in line tomorrow at 8 am with a grande double skinny vanilla latte in hand.
I do not do Black Friday or anything of that nature so this is a rare exception for me but definitely one worth making. If the Target/Neiman Marcus Holiday24 collection proves to be as successful as it has been so far, I truly think it will make fashion history. So hats off to whoever is doing the marketing and branding for the Target/Neiman Marcus Holiday24 collection. It is a truly inspiring campaign.
